The Jumpstart Our Business Startups Act, otherwise known as the JOBS Act, was intended to make it easier for small investors to invest in small businesses. This act comes in reaction to the plethora of crowd funding sites that have become quite popular, as well as in the interest of stimulating economic growth. My initial reaction is, “Wow, entrepreneurs can now exchange the opportunity for free, no-strings attached money in exchange for an administrative nightmare.”
Crowd Funding Today
What is nice about crowd funding is that it allows individuals to evaluate ideas from the vantage point of a potential customer. A potential consumer can look at the project and think, “Hmm…it would be cool if that existed, so I’m going to pitch in a little to help make it happen.” To the individual, it’s the chance to be an early adopter of a cool project, support a favorite band, or contribute to a good cause. For the entrepreneur, crowd funding is great because it allowed them to sell the dream to people who someday might benefit from it. If they can effectively sell the dream, they get their money; if they can’t, they get nothing. Thus, the project may not move forward – which is probably fine because judging by lack of support, it may not be that great of a project anyway. It’s a self-correcting system.
Crowd Funding Tomorrow
What is not nice about crowd-funding in the future is that individuals will soon have to evaluate a potential idea from the vantage point of an investor. This means they’ll have to consider a lot more variables than the coolness factor. This makes the pitch more difficult. Now the entrepreneur must demonstrate the value of the business, including the: market, financials, marketing plan, operations, and all sorts of other things that are important to investors. It’s no longer about cool projects; it’s about good investment opportunities.
If entrepreneurs are successful, they will have to issue actual equity to a bunch of absentee owners in small lots. These shareholders will now have to sign off on shareholders agreements, operating agreements, and a variety of other things that can make life pretty complicated and scare off real investors. To make matters worse, the company will have to attempt to value it’s equity, which can create tax issues and – if the value isn’t actually realized someday – a bunch of unhappy investors.
One possible solution is for crowd funding sites to morph into mini stock exchanges and provide investor management services to customers who will wind up spending $20 to manage a $5 investor. Crowd funding was a great way for an entrepreneur to get a project going. Time will tell how the JOBS Act plays out, but I predict the end of happy-go-lucky crowd funding as we know it.
|About the author||Mike Moyer||@Technori|
|Mike Moyer is the author of Slicing Pie, a book about dividing up equity in early-stage companies. He is an entrepreneur who has started a number of companies including Bananagraphics, a product development and merchandising company, Moondog, an outdoor clothing manufacturing company; Vicarious Communication, Inc, a marketing technology company for the medical industry; Cappex.com, a site that helps students find the right college; College Peas, LLC which provides publications and consulting on college admissions; and Trade Show Samurai, LLC a company that teaches trade show exhibitors how to capture lots and lots of leads. In addition to his experience as an entrepreneur he has held a number of senior-level marketing positions with companies that sell everything from vacuum cleaners to financial data services to motor home chassis to luxury wine.He has taught entrepreneurship at both Northwestern University and the University of Chicago. Mike is the also the author of How to Make Colleges Want You, College Peas and Trade Show Samurai . He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago. He lives in Lake Forest, Illinois with his wife, two kids and the Lizard of Oz.|
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