Teach Me How To Dabble: What I Learned About Pitching To Angel Investors

by: Robbie Abed

I’m a big fan of learning new things from new people. Well, let me correct myself. I like to learn new things from people that know what they are talking about. Sometimes I learn things from people that don’t know what they are talking about, but that’s a very different type of learning.

When I saw that Jeff Carter was teaching a class on how to pitch to angel investors on Dabble, I couldn’t resist. Jeff is a co-founder of Hyde Park Angels and an avid blogger, so I’m pretty sure he knows the topic intimately. I signed up on the site, paid my dues, and was ready to learn. I sent the link to another friend who registered and met me at the class.

Here was the confirmation e-mail.

We went to the class, which was an intimate setting. We spent the first 10 minutes introducing ourselves and talking about why we registered. I saw some familiar faces as well, and overall it was a very informal and fun environment. There was a minor issue with getting in through the front door, but that was resolved pretty quickly.

Here is a quick and dirty summary of what I learned:

  • You have 90 seconds to get an angel investor’s attention.
  • Angel investors are motivated by more than profit; they want to be part of something BIGGER.
  • Show how you can get ALL of the market, not just a slice of it. Make them believe you can get it ALL.
  • They like your idea, but they are mostly investing in you.
  • “People don’t buy what you do, people buy why you do it.”
  • Close with the intention of getting a deeper meeting with the VC’s; Don’t close with numbers.

We ended with a Q&A which was great. You can be sure that Jeff will give you his honest opinion on any topic!

You can find the slideshare deck here.

Also, a little plug – I will be teaching a dabble class on Quitting Your Job which is something I’ve always been passionate about. You can sign up here: Fire Me, I Beg You. How To Quit Your Corporate Job & Start Your Own Company

About the author Robbie Abed @Technori
Robbie is the CTO For Technori & a mobile developer. He blogs regularly on his personal blog: robbieabed.com. He has given talks at Deloitte, Lean Startup Machine & Ignite Chicago to name a few. You can follow him on twitter: robbieab

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