Whatever Your Impression is About Venture Capitalists, Understand These 4 Things First.

by: Paul Jones

In the high impact entrepreneur world, strong opinions about “venture capital” and “venture capitalists” are both common and diverse.  For some, the terms conjure up images of vast oceans of capital that, when expertly sailed, can lead to new frontiers of entrepreneurial wealth and prestige.  For others, the terms conjure up images of vultures circling cash-starved entrepreneurial wagons, sucking the lifeblood out of their prey for their own nourishment.  And so, on the one hand, venture capitalists have over the years been instrumental in helping countless entrepreneurs achieve their business, financial and personal dreams—almost always, of course, doing pretty well in the process themselves.  And, on the other hand, these folks—often the very same folks—have been cast (usually for understandable, if not altogether convincing, reasons) as the bad guys when entrepreneurial dreams turn into nightmares.

Having been a serial venture backed entrepreneur myself, as well as a venture capitalist and legal counsel to dozens of entrepreneurs and venture capital investors, my own take is a little more nuanced.  While the venture capital community has its share of bad actors, so too does the entrepreneurial community.  When VC/Entrepreneur relationships sour, however, it’s not usually because the VC or the entrepreneur is a bad actor.  Most often it is because the entrepreneur did not fully appreciate what taking venture capital meant in terms of the evolution of his or her business, to wit that bringing a VC on board is in a very real sense bringing a partner—even, in entrepreneur speak, a co-founder of sorts—on board.  A partner with, among other things, a bunch of investors of his own to please; a handful of other deals and entrepreneurs to manage; an unpredictable career path; and a big ego – usually as if not bigger than the entrepreneur’s ego.  Let’s look at how these factors can complicate and sometimes sour the VC/entrepreneur relationship.

1. A VC is a kind of entrepreneur.

Really.  Before going over to the dark side myself, my entrepreneurial take on venture capitalists was that, whatever else they might be, they were surely not entrepreneurs.  Imagine my surprise when, finding myself on the other side of the table, my new job started with preparing a business plan and pitch deck and knocking on innumerable doors in search of risk capital.  My job was to convince a bunch of people managing piles of money to give me part of it because my business could earn them outsized investment returns.  It was pretty much a repeat of my entrepreneurial experience raising venture capital.

The similarities don’t end with a sometimes desperate search for capital.  VCs, as entrepreneurs, owe a legal (fiduciary) obligation to put the interests of their investors (their Limited Partners, or LPs) ahead of their own interests—and ahead of the interests of the entrepreneurs that they invest in.  So when a VC is faced with a choice that pits the entrepreneur’s best interests against the best interests of his LPs, he is (with a narrow range of exceptions beyond the scope of this essay) legally (and I think morally) obligated to make the choice that best serves the interests of his LPs regardless of the impact of that choice on the entrepreneur.  And, thanks to the realities of VC investment terms, which regardless of the VCs ownership stake will vest the VC with substantial control over the entrepreneur’s business, it is a choice that a VC can often make stick.

2. VCs are coaches.

There are, of course, important differences between entrepreneurs and their VC investors.  A big one is that the entrepreneur is an athlete, while the VC is a coach. Good VCs remember that; other VCs too often forget that.  Now, at a first cut this suggests that the entrepreneur/athlete, whose performance is more central to the outcome of “the game,” is under more pressure than the VC/coach.  While there is something to that, remember that the typical VC is responsible for coaching several entrepreneurs playing several different games more or less simultaneously.  Not precisely the same kind of pressure, but in my experience, quite comparable in terms of the challenge of managing it gracefully.  So if your VC is strung a little bit too high and doesn’t always play well with others, ask yourself this: how different is he from you?

3. VCs face career instability, too.

While a VCs career path might be marginally more stable than the typical entrepreneur’s career path, it is still quite unpredictable, often in ways that complicate the lives of the entrepreneurs they are invested in.  Look at it this way: while as an entrepreneur you may think about the relationship with your VC as fundamentally personal, in fact it is at heart a corporate relationship.  Your investor is a venture capital fund; your VC is merely it’s representative.  A representative whose influence at his fund can ebb and flow, and may or may not be around for the life of the fund’s investment in your business.  The unfortunate—but inevitable—fact is that many entrepreneur/VC relationships founder when, for some reason totally beyond the control of the entrepreneur, the personal relationship connecting the entrepreneur to the fund (i.e. the particular VC the entrepreneur signed on with) loses influence or leaves his fund.  On a Monday, an entrepreneur may be a key part of a fund’s portfolio with a powerful, value-added VC connecting that entrepreneur to the fund. But, on Tuesday, that same entrepreneur could be an orphan investment that the remaining VCs at the fund wish would go away.  It doesn’t always happen that way, but it does on occasion happen that way.  I know.  I’ve been there—as an entrepreneur and as an investor.

4. Mutual respect is paramount.

If you are a serious entrepreneur, chances are pretty good that you have a pretty big ego.  Maybe even as big an ego as the average VC.  Seriously, most VCs are bright, energetic folks who can—or at least think they can—add a lot of value to their portfolio companies.  Some are more “entrepreneur-friendly” than others, for sure, but virtually all of them expect that the entrepreneurs they work with will seek, consider, and at least occasionally take their advice.  If, as you court a VC for prospective investment, you come to the conclusion that you would have a hard time hearing— and every now and again, following—the advice of the VC, you should probably look somewhere else for funding.  Life is too short, and VC/entrepreneur relationships that start with a lack of mutual respect seldom turn out very well for anyone in any event..

In light of all of the above (and, of course, we haven’t even touched on how expensive VC money is), why would any entrepreneur in his or her right mind look for VC money?  Well, for high impact entrepreneurs—folks trying to build businesses with national and even international significance in relatively short periods of time—that need a million dollars or more of risk capital, VCs are one of the only (legal) games in town.  But beyond that, while the potential pitfalls of working with VCs are serious, so are the potential advantages.  VCs have been important parts of many entrepreneurial success stories, providing coaching, connections, validation, and other important “value-adds” that played an important part in those success stories.  Sometimes, VCs even become trusted and valued friends of the entrepreneurs involved.

These are carrots, as well as sticks, for entrepreneurs to consider as they ponder whether to play the venture capital game.

About the author Paul Jones @Technori
Paul A. Jones co-chairs the Venture Capital and Emerging Company Practice Group, Venture Best, at Michael Best & Friedrich LLP, a top 200 corporate law firm with offices across Wisconsin and Chicago, Illinois, and clients from coast to coast. Mr. Jones began his legal career in Silicon Valley in 1985, and between 1990 and his return to the Midwest in 2003, resided in the Research Triangle Park region of North Carolina where he was a serial venture backed entrepreneur, active angel investor, and managing partner of a $26 million seed/early stage life sciences venture fund.

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