Learning from Dreamforce 2017


If you’re a young company, Dreamforce might be a place to make some easy introductions and find some useful tools to jumpstart your growth. We’ll be there next year, what say you?

If you’ve never been to Dreamforce, you haven’t seen a business conference at scale. The 2017 version of Salesforce‘s annual conference in downtown San Francisco didn’t disappoint with over 170,000 registered attendees and over 3,200 different events happening all over the city. For one week, it felt like Salesforce had taken over SF as thousands of Dreamforce attendees walked through the streets with beige/blue Salesforce backpacks, marching to different panels, development workshops and even mindfulness sessions with monks! There was something there for everyone.

Scott talks about building podcasts at Dreamforce 2017

As a partner of Salesforce, Technori CEO Scott Kitun spoke on a panel with fellow tech leaders with successful tech communities in other regions of the country. He also spoke in front of a crowd at the Small Business Basecamp floor, which despite being on the last day, the seats were packed with people listening on how to improve podcasting and media engagement for their businesses.

Making sense of the variety

The sheer number of events makes it impossible for one person to see everything at Dreamforce, but the itinerary does allow for some choose-your-own-adventure activities. Whether it’s a workshop on SaaS platforms, CRM, how to grow your business, Dreamforce provided sessions at all times of the day at varying locations giving you flexibility. Or if you want to see a high profile chat with the like of Marc Benioff, Mark Cuban or Michelle Obama, you can make your way to those too.

Above all, Dreamforce attracts networking across all businesses and industries. Many an account executive or sales leader plans to make some of their biggest deals at Dreamforce, where prospective clients and suppliers come to meet.


At first it can seem overwhelming, seeing all the people from different companies, different countries, representing every industry gather in one place. But Dreamforce aims to give a wholesome experience, capping off the day with happy hours, free swag (Salesforce socks, Salesforce scarves, bluetooth speakers, etc.) and even a free concert. Lenny Kravitz and Alicia Keys performed for free, with free concessions to boot. If those acts didn’t interest you, it wasn’t hard to find after parties sponsored by Dreamforce-attending companies all over the city.

Dreamforce 2017 can definitely take the wind out of you, but not before you have a chance to learn some business skills, shake a few hands and have some fun.