2 results for author: B.J. Mendelson


How To Craft The World’s Greatest Elevator Pitch

If there’s one thing I can do better than anyone, it’s sell something. I can sell you anything. In fact, just to prove that I can sell anything, a couple of years ago I got bored and sold empty plastic bags of “fresh Adirondack air” for $5. Of course, the big joke about sales, and the secret to crafting and delivering the world’s greatest elevator pitch, is that anyone can do it. There’s no secret to it. Social media marketers, in particular, like to imply there are secrets so they can continue selling advice you don’t need. The recent surge using the term “content marketing” is a great example of this in action. You know what ...

If You’re Thinking of Launching a Social Media Startup, Please Don’t.

There are a couple of things that worry me. One being zombies. But, I also worry about startups. Especially startups in the social media space. The funding for these companies is plentiful because there is a serious bubble, and the only people who are going to survive it are the wealthy idiots who like to publicly proclaim that there is no bubble. Investors are like herd animals, and none of them want to look stupid, so of course they’re going to say that. If they didn’t, how would they make their money back? I’d like to think I know a thing or two about the social media space. I’ve been researching it since 2006, and I wrote a book ...