This startup is offering the complete home security package

Scout Alarm Founder David Shapiro offers a new breed of home security. Shapiro was unimpressed when he saw the offerings on the market. They were too complicated. The other problem is that the majority of people do not have home security. Scout puts users in the driver seat allowing them to personalize their security system for their home.

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Humans are naturally lazy with passwords. But you can still avoid being hacked.

Keeper Security Inc. Co-Founder Darren Guccione is on the frontlines defending against hackers. The company focuses on passwords because 80 percent of breaches are due to poor password care. Keeper Security Inc. is also a Chicago Innovation award winner. Learn how hackers think so you can avoid an cyber attack.

Use promo code: TECHNORI to save 50 percent.

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Look out March Madness, Chicago’s tech bracket is on FIRE!

ChicagoInno Associate Editor Jim Dallke is competing head on with the NCAA with #techmadnessCHI, a bracket composed of Chicago’s top tech companies. Which competition has better jump shooters? The bracket is seeded by investment and gives Chicago an opportunity to know the startup community while creating some geeky competition.

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How to build a brand beyond advertising

AE Marketing Group Founder Brian Walker is celebrating 7 years of service and double-digit profit growth. The group helps organizations realize that “branding” is more important than just marketing. Everything should be aligned. Walker show how find a line to a goal. And it starts with narrowing down who the target audience is.

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A new TV ad age is here: how can you take advantage?

My RCN cable and internet bill went up starting in 2018. I was amply pissed. The reason, according to RCN, was the rising TV rates. I don’t even use cable! I love how the TV industry in all of it’s legacy power can still shake me down like I’m their dirty little mutt. woof woof. Meanwhile, I’m actually enjoying my streaming options on Apple TV, Roku and PS4. Go watch The Expanse, nerds, it’s better than the new Star Wars rehash/remix movies.

Year in and year out, TV is losing subscribers by the millions. According to TiVo’s research, 86.7 percent of cord cutters listed “price” as the main driver behind the exodus. So is cable having an Ozymandias moment? 

What is certain, is that the impact is trickling down to businesses who are turning off the tube, according to UPshow CEO Adam Hirsen.

“We broadcast modern media,” Hirsen said. UPshow brands itself as the leading social TV platform for businesses, showing off local Instagram posts, snaps and tweets. “The social content everyone loves to share.”

UPshow gives businesses the key to let their patrons broadcast themselves on the TVs. People love to see themselves and businesses love the advertising.

Here’s what businesses can expect to see presented after integrating UPshow.

Social offers a heightened degree of power for users and businesses to interact and consume. This is also a new opportunity for brand awareness. When users see other patrons on the screen, they want to have that experience, be it a personal trainer, a certain margarita or a new type of physical therapy, according to Hirsen. 

Last year, UPshow focused on hospitality, bringing in chains like Hooters and TGIF into the mix. But now the company is spreading into wellbeing and fitness, letting gym-rats show off their hard work and hardened abs. If there’s a TV, there’s an opportunity for UPshow.

What’s the lesson here? Follow the natural trends. Cable was taking a big hit and social media let users be their own stars. And what did UPshow brilliantly do? They married the two together.

If you want more details, listen to the podcast above!

IT specialists: the modern superhero

ImagIT Solutions CEO Brian Gardner keeps businesses, with multiple locations, running. The company offers services in 45 countries after humble start in 1999, when Gardner was only 14. When WiFi drops and you need help, ImagIT is there. Host Scott Kitun and Gardner go down the wire and discuss how to best deck-out your office and stay connected from coast-to-coast.

Ever wonder what goes into making the packaging you love?

McDonald’s, Oreos and Aquafina are all renowned for memorable packaging. Now beautify your tubes! Paper Tube Co. Founder David Molo helps artisans and luxury-brands create customized, tubed packaging that’s just as good as the product inside. Hear the inside “scope” of how packaging can make you the top dog. For Technori listeners, type in the code “technori” to get 10% off tubes purchased on the Paper Tube Co. website. 

This startup took selfies to the next level

UPshow transforms TV screens into social media broadcasting for anyone wanting to throw their pictures on screen. Strike your best pose! Host Scott Kitun talks with CEO Adam Hirsen about his admiration for the growing company, and his love for Hooters wings. Hooters is now officially an UPshow client with many more chains like Dunkin’ Donuts getting on board.

WolfPack is the newest buddy system for road hogs

Wild-road hogs and bicyclists are getting a new tech friend, WolfPack Systems, Inc. Scott Kitun and Beth Bond are joined by Founder Jonathan Chashper to talk about the evolution of community biking. Don’t get lost from your pack! You can invest in WolfPack with Republic.

WolfPack founder Jonathan Chashper.

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Who was the “cool kid” in school?

Who are kids in school looking up to? Is it the Fortune 500 CEO or Diddy? Five to Nine CEO Jasmine Shells is connecting city millennials in new and exciting ways. The platform allows users to find events and groups around the city they probably didn’t know about. The Technori crew digs into how the millennial is networking, connecting and changing workplace culture. They also share their WORST networking experiences.