UX: Beyond a Beautiful UI

What do you think of when you hear the term “UX?” Do you think wireframes and software interface design? It’s true having designers to translate marketing requests into visual representations for your developers is a competitive advantage, but user experience design is more than just visual. A Systematic Approach to Empathy In order to truly be…

Failure: An Entrepreneur’s Life

“This is like you’re holding a loaded gun to my head and you’re promising that you won’t pull the trigger,” I said to one of our lead investors with regard to their financing agreement which penalized the company’s success at best and, at worst, sealed our fate. He reassured me that the investment group was…