These advertising underdogs use computer intelligence to keep margins low and returns high

  As their name suggests, Programmatic Mechanics have shunned the all-rounder label in favor of perfecting their niche. They run programmatic advertising campaigns for companies and agencies that don’t want to handle this specialized type of marketing in-house, but still want all the benefits. In programmatic advertising, computers analyze data to determine where an ad…

‘You can be a billionaire from anything’: meet the quant who started a ping pong company

  Only about 10 percent of tech investments deliver what they promise. Robert Blackwell, Jr., founder of consulting firm Quant16, believes applying the principles of quantitative trading to these investments could solve that problem. Quant16 helps investors quantify the value of a business to make data-driven decisions on where to invest and how to measure…

‘They were texting their dealers’: Meet the company helping dispensaries modernize their supply chains

    Recreational cannabis was legalized in Illinois on January 1, 2020. However, many in the nascent industry rely on outdated and inefficient methods to move the plant and product from grower to dispensary. Leaf Trade allows growers and manufacturers to create an online storefront where dispensaries can easily order products, knowing they are legal…

How to give a gift that does good (and makes you look good at the same time)

Copping out on corporate gift-giving means missing a prime relationship-building opportunity. But sending a bland fruit basket or not-so-subtle branded junk is unlikely to be very memorable. Plus, giving gifts that people aren’t too excited about can be downright wasteful. That’s why Packed with Purpose is a gift. The specialty gifting company hand picks high-quality…

This CEO Grew His Company to Become a $1.6 Billion Market Leader. Now He’s Written a Book on the Anatomy of Innovation

When Chuck Swoboda was hired at electronics manufacturer Cree in 1993, household light bulbs came mostly in two flavors: incandescent and fluorescent. The company had just gone public and generated just over $6 million in annual revenue.   But the product that would grow the company into a $1.6 billion global market leader –– the…