Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns
To borrow a phrase from Ferris Bueller, life moves pretty fast. If you’re a business that doesn’t value data and analytics, you’re flying without instruments. That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement. It’s never…
