The Sparkling Water Startup That Uses… Flower Power?

  Petal – the sparkling water infused with flowers and other botanicals   Last spring, when Candice Crane was preparing to launch her botanical-infused sparkling water brand Petal, she didn’t play small.   She knew that her product –– a certified-organic, 15-calorie, caffeine-free “better for you” beverage, was poised to bloom in a market thirsty…

From Parents’ Kitchens to Sold Out Across Chicago – The Story of Quevos’ Healthy Egg White Chips

[Invest NOW on Kickstarter!]   Nick Hamburger is a good egg. At just 21, he’s whip smart ready to scale his healthy-snack startup into the next big food brand.   Quevos is a snack chip made from egg whites. “It’s a combination of the words quick and huevo,” Nick says. “Spanglish for ‘quick huevos.’ Eggs…

Genuity Shakes up IT Management Pricing Models, Helping Small Businesses Afford Enterprise-Level Tools

  Colum Donahue’s IT management company Genuity is built on a simple concept: the less you understand, the more you par.   The market is designed that way, says Colum, Genuity’s co-founder. Telecom service providers and SaaS companies, for example, often profit from keeping customers in the dark. Labyrinthine contracts with incomprehensible pricing structures, surcharges,…

Let MBX Handle Your Startup’s Manufacturing and Hardware Logistics

  One of the main takeaways from the book I’m listening to right now, Jim Collins’ Good to Great, is that the vast majority of innovative companies –– the ones that are exponentially outperforming the market –– have leadership born from within the company. They haven’t brought in a hired gun, a superhero solver of problems,…