The Sparkling Water Startup That Uses… Flower Power?

  Petal – the sparkling water infused with flowers and other botanicals   Last spring, when Candice Crane was preparing to launch her botanical-infused sparkling water brand Petal, she didn’t play small.   She knew that her product –– a certified-organic, 15-calorie, caffeine-free “better for you” beverage, was poised to bloom in a market thirsty…

Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…

Easy Estate Planning For a Generation Who Neither Thinks About it or Can Afford It

  Our listeners can get $10 off at Trust & Will by entering TECHNORI at checkout.   Before his wedding, Trust & Will co-founder Cody Barbo sat down for an “adulting conversation” with his then-fiancee. Setting up joint checking and life insurance was fairly straightforward. But he quickly noticed there was something missing.   “Being…

Technori and Founder Institute: A Free Spot in the Startup Launch Program

APPLY BY APRIL 14TH!!   In the decade since the Founder Institute was established, it’s grown into the world’s premier pre-seed startup accelerator with over 3,500 companies launched across the globe, with program graduates having raised over $800 million. Co-Directors Jason Randolph and Jason Jacobsohn have played no small part, having built the Chicago branch…

From Parents’ Kitchens to Sold Out Across Chicago – The Story of Quevos’ Healthy Egg White Chips

[Invest NOW on Kickstarter!]   Nick Hamburger is a good egg. At just 21, he’s whip smart ready to scale his healthy-snack startup into the next big food brand.   Quevos is a snack chip made from egg whites. “It’s a combination of the words quick and huevo,” Nick says. “Spanglish for ‘quick huevos.’ Eggs…