‘They were texting their dealers’: Meet the company helping dispensaries modernize their supply chains

    Recreational cannabis was legalized in Illinois on January 1, 2020. However, many in the nascent industry rely on outdated and inefficient methods to move the plant and product from grower to dispensary. Leaf Trade allows growers and manufacturers to create an online storefront where dispensaries can easily order products, knowing they are legal…

This CEO Grew His Company to Become a $1.6 Billion Market Leader. Now He’s Written a Book on the Anatomy of Innovation

When Chuck Swoboda was hired at electronics manufacturer Cree in 1993, household light bulbs came mostly in two flavors: incandescent and fluorescent. The company had just gone public and generated just over $6 million in annual revenue.   But the product that would grow the company into a $1.6 billion global market leader –– the…

The Sparkling Water Startup That Uses… Flower Power?

  Petal – the sparkling water infused with flowers and other botanicals   Last spring, when Candice Crane was preparing to launch her botanical-infused sparkling water brand Petal, she didn’t play small.   She knew that her product –– a certified-organic, 15-calorie, caffeine-free “better for you” beverage, was poised to bloom in a market thirsty…

Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…