The Sparkling Water Startup That Uses… Flower Power?

  Petal – the sparkling water infused with flowers and other botanicals   Last spring, when Candice Crane was preparing to launch her botanical-infused sparkling water brand Petal, she didn’t play small.   She knew that her product –– a certified-organic, 15-calorie, caffeine-free “better for you” beverage, was poised to bloom in a market thirsty…

Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…