Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…

Genuity Shakes up IT Management Pricing Models, Helping Small Businesses Afford Enterprise-Level Tools

  Colum Donahue’s IT management company Genuity is built on a simple concept: the less you understand, the more you par.   The market is designed that way, says Colum, Genuity’s co-founder. Telecom service providers and SaaS companies, for example, often profit from keeping customers in the dark. Labyrinthine contracts with incomprehensible pricing structures, surcharges,…