Pop-up ads and auto-play videos have been inundating our feeds and web scrolls for over a decade, with no end in sight. That’s why we’ve seen tremendous growth in ad blockers – over 2 billion use an ad blocker of some kind. This is poised to become an existential crisis for marketers that rely on…
Dan Neiweem, Co-founder and Principal of Avionos, joins the show to talk how the pandemic has changed business and tech needs. He also talks with Scott about the future of the buying experience for consumers, and how to think outside the traditional “events” box in a time of social distancing. Avionos consults, designs and implements…
Uberflip CEO Yoav Schwartz joins Scott to talk about Scott’s favorite topic, making engaging content! Especially content experience, which Uberflip’s platform allows customers to create personalized content at scale for a wholesome environment that encourages higher conversions for its customers. “It’s not just about clicking through, it’s about the full buyer’s journey,” Schwartz says. Providing…
President and CEO of Greenfly. Social media never stays the same, which makes it essential for brands to adapt and get their content in the hands of the right people. Greenfly’s platform enables brands to organize their network into specific groups and provide them with content materials, templates and messages to modify and disseminate to…
Founder and CEO of ActiveCampaign. Some businesses immediately chase investors, looking to monetize as quickly as possible. Others, however, bootstrap for as long as possible, investing all their energy into building the best product. Jason VandeBoom, CEO and Founder of ActiveCampaign, spent 17 years building his product. He and his team created the category of…
After 17 years of building its business, ActiveCampaign just raised $100 million in Series B funding. Instead of chasing investors, they’ve built a better product by ignoring the competition. ActiveCampaign sees itself as a business partner for organizations, rather than just a tool. As startups grow, there’s often a question looming: when…
Founder and CEO of Programmatic Mechanics. Unless you have a marketing degree, the more you read about advertising, the less comprehensible it becomes. And that’s exactly how ad execs like it. This small but mighty company aims to cut through the industry noise. Programmatic Mechanics is a breath of fresh air in the industry in…
Do you ever wish you’d had the opportunity to invest in a company like Netflix or Facebook when they were just a fledgling startup? In the most simple terms, investment platform Republic was created to just that. The platform democratizes fundraising so that anyone can access investment opportunities in the startup ecosystem. The company has…
Weed is big business and it’s only getting bigger. Eleven states (including Illinois) and D.C. are in various stages of legalizing recreational marijuana, and in 2018 the cannabis industry was estimated to be worth $10.4 billion — even though the drug is still restricted at the federal level. As the market becomes increasingly viable and…
At its core, marketing is one person saying to another (or many others), ‘hey, check this out.’ And it’s that small but powerful sentiment that’s at the heart of PromoShare. The company teams up with clients looking to put on a live event. Their users find events they’re interested in and sell tickets to their…