Facebook’s Scandals Seem Never-Ending. Don’t Cut Them From Your Marketing.

  Cambridge Analytica, privacy concerns, housing discrimination, misinformation, the list goes on for Facebook’s problems over the past few years. These issues have scared off users and even some marketers, and have limited the platform’s data capabilities. But $5 billion in possible fines or being dragged in front of Congress doesn’t mean Facebook should be…

The Sparkling Water Startup That Uses… Flower Power?

  Petal – the sparkling water infused with flowers and other botanicals   Last spring, when Candice Crane was preparing to launch her botanical-infused sparkling water brand Petal, she didn’t play small.   She knew that her product –– a certified-organic, 15-calorie, caffeine-free “better for you” beverage, was poised to bloom in a market thirsty…

Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…

No More Social Media FOMO: The Best App to Anonymously Share Your Opinion

  TruePublic Offers an Alternative That Won’t Make You Feel Bad   There’s no shortage of controversy around social media companies. From damning revelations about online privacy on Facebook to rampant harassment on Twitter, user skepticism has increased. There’s growing recognition that these platforms — supposedly designed to bring us closer together — actually make…

This 91-Year-Old Insurance Giant Stays Young With Smart Acquisitions and Ambitious Investments

  Financial services companies are interesting. At scale, success or failure depends on how willing you are to push the boundaries. That can be through technology or hiring better people or building a culture –– or all three.   American Family Insurance does that. It’s one of the coolest insurance companies. That sounds weird, I…