Love it or Hate it, Tech Buzz Words Are Here to Stay

Love it or Hate it, Tech Buzz Words Are Here to Stay

Big Data, Growth Hacker, The Cloud & Lean Startup – these are the four most overused tech buzz words used in the starter community.

Every time a new trend emerges, someone tries to explain it, which usually ends up in a buzz word that everyone can understand at a high level.

Leena Rao wrote a piece on why we need to kill the term “big data“, Chris Dotson wrote about why he hates the term “cloud”, “Growth Hacker” is just a BS term for “Marketer who understands analytics,” and isn’t every startup a lean startup now?

I can even combine the words. Big Data in the Cloud. Growth Hacking is Lean Marketing for Startups. Let me see if I can use it all in one sentence for a fake company: My lean startup has acquired 100,000 users in one week for our big data in the cloud service using growth hacking techniques.

Did you cringe at hearing that last sentence? I actually didn’t. I know what it means at a high level, and that’s the point. Buzz words are created to create trends and get people excited. It’s a cursory introduction in to the topic. It’s not meant to be a detailed explanation.

The people that hate the buzz words are the people who deeply understand what the buzz word actually means. Good for them, but the word isn’t going to go away. Nobody is going to start using the term “SaaS” instead of “cloud”, which by the way, is a buzz word in itself. SaaS is actually an acronym of a buzz sentence!

Let’s say I couldn’t use a buzz word to describe my fake company. Here is the result:

“My new business collected 100,000 email addresses in one week for our service that collects data so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. This service rents servers where user’s data are stored on servers at a remote location. We collected this many email addresses by performing activities which involved programming, marketing and creativity to inform more users of our new business”

Which sentence would you prefer? Does the above sentence explain any more than the first one?

My point is this: the buzz words are here to stay and they serve a purpose in tech and in business. If you are one of the lucky one’s to know exactly what the buzzword means, then great for you. For the rest of the uninformed world, the buzz words are needed and serve a purpose. Whether you do or don’t like it, those buzz words are here to stay.

*Big Data Definition source: Wikipedia

More Guides You Will Love

The 5 Factors that Led Us to Victory at LAUNCH Techweek Chicago A few weeks ago, over 70 pre-qualified startups demoed their products and services for a chance to compete on Techweek’s main stage, for $100,000 is cash and prizes. Our startup, WeDeliver, won! Here are the five factors...
Startup Institute: We’re Coming to Chicago! I'm really happy to share that we're building Startup Institute Chicago this Fall. Here's why. It's clear that Chicago is a special place for startups, and we want to make it the place for people to join them. When yo...
Six Months Later: Impact Engine and Social Enterprise are Killing It Less than a year ago, I asked a prominent figure in Chicago’s startup community about local investors’ interest in the social enterprise model. She told me flatly, “No one cares.” Well, they care now. Since Impa...
5 Critical Startup Lessons from DoNotRent.com CEO, Mike Cerny Mike Cerny, CEO and founder of the startup DoNotRent.com, a national apartment review and ratings website based in Chicago, knows the challenges of building a company from the ground up. He has faced the typical trials startu...
Rent the Runway Co-Founder Jenny Fleiss: Always Keep a Pulse on Your Customer & Company Culture Jenny Fleiss is an entrepreneurial force to be reckoned with. She started her career as a strategic planner at Morgan Stanley, and then Lehman Brothers. After a few years of strategy work, she went off to Harvard Business...
Lightbank & Chicago Tech Academy: Innovation Comes From The Most Unlikely Places Chicago Tech Academy is not your average high school. Tucked away in Pilsen, it might look like a typical Chicago Public School–fluorescent lighting, teachers busy moving students from one class to another, students in “C...
The Challenges and Rewards of Growing a Company in Omaha Real-time online auction marketplace Proxibid is not a new company, but it has certainly stayed fresh since being founded in 2001 by four Omaha-based entrepreneurs. That’s because technological innovation has remained a key...
Why You Lost Your Startup Passion—and How to Get it Back Again It happens to everyone. You’re plugging away on a project and it hits you: What am I doing? Why am I here? Should I be doing something else with my life? It’s a fact: a lot of people lose passion for their work. As a s...
If You Want to Start Something You’re Passionate About, You Just Need 10 Minutes “Got ten minutes? Go.” This was the subject line of an email that Airbnb co-founder Joe Gebbia sent Jamie Wong several years ago. At the time, Wong hadn’t yet founded Vayable—she already had the idea for the online...
Every (Successful) Strategic Startup Vision Begins with Some Serious Introspection There’s something oddly remarkable about entrepreneurs these days. So many of them are prepared to suffer for their business strategies, yet so few actually take the time to learn how to strategize. Part of the proble...