1 result for author: Sean Johnson


Why Growth Hackers are Taking Over Startup Marketing

There are two primary reasons startups fail. The first is they create a product no one cares about, a solution that doesn’t meet a need for a large enough market. This is a problem the Lean Startup movement has been working to solve. The second problem is they don’t know how to get customers. While they probably pay attention to traffic, the number of users who sign up, and the amount of revenue they generate, it’s likely they don’t know what happens in between. And even if they do, it’s likely they aren’t sure what to do about it. Enter the growth hacker. What is Growth Hacking? Coined by Sean Ellis, a growth hacker is someone ...