In the ultra competitive food world, staying innovative is vital to longevity. Wild Garden VP of Marketing, Nezar Ziyad joined me in-studio to talk about how important it is to navigate the balance between keeping a clean label and practical packaging. Consumers have been conditioned to expect certain things and if you’re not delivering on those expectations, they will simply find another product line that better suits them. For this reason, Wild Garden has found a way to deliver a healthy, portable Mediterranean cuisine that is unlike any other on the market – a super clean label without the need for refrigeration AND in a portable package!
Technori LIVE: featuring Wild Garden