OK! First, let me preface this by admitting that I literally do not understand how (or why) to use SnapChat… or Insta for that matter… But, I’m told by the powers that be that I really should expand my Facebook horizons!
In short (I’ll spare those of you that only skim headlines and nut grafs 🙄), if you’re one of the 220,000 Snappers that already own Spectacles v1, save your money – unless you’re a heavy user!
As is well reviewed by TechCrunch here: the price went up $20, and in return you get a slightly better pair of frames, HD, improved battery, water resistance, improved pairing/upload time and a less pain-in-the-ass, clumsy ops experience. But, wait there’s more…
Spectacles v2 is a nifty attempt by SnapChat to regain its “cool” factor, while also attracting people like me (that have zero interest in filtered funny faces) to the platform. And, because I think the ability to record quality video (and photos) with your people acting a fool is pretty awesome – especially when you remove the pairing/upload pains-in-my-ass barrier – it just might work!
I’m going to give these puppies a whirl, and I’ll tell you why!
- I’m a believer in the value of unique content – and while produced videos and filters can be fun and unique – nothing, NOTHING… tops catching hilarity live in color!
- The convenience of tapping the frame to capture a fun photo, firing out a short clip burying a 💰 putt, or capturing something regrettable while not looking like a complete tool is appealing enough to shell out the equivalent of a fancy dinner.
- They’re not Ellison’s, but they’re not UNATTRACTIVE shades – meaning, I would be willing to be made fun of for wearing them!
- The capabilities are enough of a differentiator for me to actually give SnapChat a legitimate try
As for my feelings on SnapChat’s strategy; I disagree with the above referenced TechCrunch article. At first glance, writing off 100,000 units and $40,000,000 is almost as mind-blowing as doubling down on virtually the same product. But, if you step back for a second and look at the value of being the only substantial player in a multibillion dollar vertical (Apple Watch, anyone?), there’s some serious value in learning how to effectively deliever what users want and need before new entrants come calling (or poaching…Facebook/Insta).
The real question is whether that value is worth the $100,000,000 investment…
Additionally, attracting an entirely new user base (me) to your platform by building tools that allow me to experience your vision in a new way is smart!
I don’t care about pictures of people that added a fairy dust filter, but I do enjoy seeing my friends fall out of a golf cart!
Speaking of Facebook, can you see their Oculus VR tech adding the dimensional experience that truly makes head wearables the real deal? We’ll see. Regardless, to find out a Spectacles v2-like wearable must come first… so, there you go!
And, as a Snap investor, I’m probably not overly thrilled about Spectacles 2.0 given how poorly the marketing, sales strategy and product launch went the first go around; but given my losses and where Snap is sitting compared to Insta Insta… I’m game to see if Evan and friends can make a better go of it this time!
Whatever, if it fails again maybe they can just sell the IP to Ello 🤣