CEO of Publicist. Too often, brands turn to agencies that offer PR, advertising and marketing services but come away dissatisfied with the full suite. Now, companies can find the best people for certain PR/marketing jobs on their own with Publicist.
Lara founded Publicist to be the 2020 answer to getting the quality marketing talent when needed, an online marketplace where top shelf marketing professionals are available for freelance work on specific projects for any number of industries, including Facebook, Amazon and Shopify.
On the pod, Lara talks with Scott about the vast changes coming (and changes already happening) in the media landscape, launching her company successfully despite in the middle of a pandemic, and expanding to other markets including her native Australia and the UK.