Chase customer value, not investors: ActiveCampaign CEO on securing Series B funding after 17 years

  After 17 years of building its business, ActiveCampaign just raised $100 million in Series B funding. Instead of chasing investors, they’ve built a better product by ignoring the competition. ActiveCampaign sees itself as a business partner for organizations, rather than just a tool.     As startups grow, there’s often a question looming: when…

These advertising underdogs use computer intelligence to keep margins low and returns high

  As their name suggests, Programmatic Mechanics have shunned the all-rounder label in favor of perfecting their niche. They run programmatic advertising campaigns for companies and agencies that don’t want to handle this specialized type of marketing in-house, but still want all the benefits. In programmatic advertising, computers analyze data to determine where an ad…

‘They were texting their dealers’: Meet the company helping dispensaries modernize their supply chains

    Recreational cannabis was legalized in Illinois on January 1, 2020. However, many in the nascent industry rely on outdated and inefficient methods to move the plant and product from grower to dispensary. Leaf Trade allows growers and manufacturers to create an online storefront where dispensaries can easily order products, knowing they are legal…