These advertising underdogs use computer intelligence to keep margins low and returns high

  As their name suggests, Programmatic Mechanics have shunned the all-rounder label in favor of perfecting their niche. They run programmatic advertising campaigns for companies and agencies that don’t want to handle this specialized type of marketing in-house, but still want all the benefits. In programmatic advertising, computers analyze data to determine where an ad…

‘You can be a billionaire from anything’: meet the quant who started a ping pong company

  Only about 10 percent of tech investments deliver what they promise. Robert Blackwell, Jr., founder of consulting firm Quant16, believes applying the principles of quantitative trading to these investments could solve that problem. Quant16 helps investors quantify the value of a business to make data-driven decisions on where to invest and how to measure…

How ‘Collaborative Robots’ are driving the future of E-commerce

The robots are coming.  Actually, they’re already here. But they’re not what you think, says Karen Leavitt, Chief Marketing Officer of Locus Robotics.  The Wilmington, Massachusetts-based company, founded in 2014, makes robots that enable e-commerce and B2B companies to maximize efficiency in their warehouses –– enabling them to compete in the dynamic world of e-commerce.…