These advertising underdogs use computer intelligence to keep margins low and returns high

  As their name suggests, Programmatic Mechanics have shunned the all-rounder label in favor of perfecting their niche. They run programmatic advertising campaigns for companies and agencies that don’t want to handle this specialized type of marketing in-house, but still want all the benefits. In programmatic advertising, computers analyze data to determine where an ad…

How ‘Collaborative Robots’ are driving the future of E-commerce

The robots are coming.  Actually, they’re already here. But they’re not what you think, says Karen Leavitt, Chief Marketing Officer of Locus Robotics.  The Wilmington, Massachusetts-based company, founded in 2014, makes robots that enable e-commerce and B2B companies to maximize efficiency in their warehouses –– enabling them to compete in the dynamic world of e-commerce.…