Facebook’s Scandals Seem Never-Ending. Don’t Cut Them From Your Marketing.

  Cambridge Analytica, privacy concerns, housing discrimination, misinformation, the list goes on for Facebook’s problems over the past few years. These issues have scared off users and even some marketers, and have limited the platform’s data capabilities. But $5 billion in possible fines or being dragged in front of Congress doesn’t mean Facebook should be…

Person-Level Data is the Best Thing to Happen to Marketing Since Advertising Campaigns

  To borrow a phrase from Ferris Bueller, life moves pretty fast.   If you’re a business that doesn’t value data and analytics, you’re flying without instruments.   That’s the core idea behind Civis Analytics, the six-year-old Chicago-based startup that’s using a data-driven approach to helping organizations optimize their outreach and engagement.   It’s never…

No More Social Media FOMO: The Best App to Anonymously Share Your Opinion

  TruePublic Offers an Alternative That Won’t Make You Feel Bad   There’s no shortage of controversy around social media companies. From damning revelations about online privacy on Facebook to rampant harassment on Twitter, user skepticism has increased. There’s growing recognition that these platforms — supposedly designed to bring us closer together — actually make…