Don’t Be Afraid to Create Buzz Before Your Product Launch
Young companies are very reluctant marketers in the early days—especially when it comes to creating buzz before they release their product—and that’s a problem…
What Entrepreneurs Need to Know About Milestone Financing
High-impact entrepreneurs and their investors often have different takes on the all-important valuation question…
Traveling for Your Startup? These 12 Tips Will Save You Tons of Money.
As you earn miles, get status, and choose from a wallet full of credit cards, use these 12 tips to find the best deals…
What You Can Learn From Macklemore About Building a Successful Startup
In fact, entrepreneurs can learn a few things from Macklemore about building a successful startup.
Metrics Matter: The Importance of Tracking Data for Your Business
During my time at RPM Ventures, I have learned the importance of data and how to use it…
Stop Wasting Your Time and Write Like a Lawyer
Lawyers are also trained to use a specific writing structure to convey their ideas. Starters should stop wasting their time and take up both of these habits…
How Startups Are Changing the Book Publishing Industry
The publishing industry isn’t what it once was and with the rise of self-publishing, hybrid publishing and social media, almost anyone can be an author these days…
A Comprehensive Guide to Building Your Startup’s Brand
As a startup owner, you might think you don’t need to consider branding. Or, perhaps you aren’t totally clear on what the term even means. Branding is one of the things you should plan out before you launch your business; it should be part of your marketing strategy. But, before I tell you why, let’s…
What Does it Take to Be Remarkable?
Remarkable tends to hang out in the crevices. You’ll never find it in the mainstream…
Meet the Press Kit: Separating the Pros from the Flacks
If you have followed my blogs thus far and are still committed to this process, congrats! So far, we’ve talked about creating stellar media plans, media lists, and press releases. You can now add a working knowledge of public relations to your list of skills. If you’ve followed the advice in my first three articles,…