As a startup owner, you might think you don’t need to consider branding. Or, perhaps you aren’t totally clear on what the term even means. Branding is one of the things you should plan out before you launch your business; it should be part of your marketing strategy. But, before I tell you why, let’s…
Remarkable tends to hang out in the crevices. You’ll never find it in the mainstream…
If you have followed my blogs thus far and are still committed to this process, congrats! So far, we’ve talked about creating stellar media plans, media lists, and press releases. You can now add a working knowledge of public relations to your list of skills. If you’ve followed the advice in my first three articles,…
This past week, I took my first trip down to Austin for SXSW. I learned a lot of lessons this past week while at the conference…
Startups have to accept and embrace risk in a way that established companies do not…
From day one, contacts can be a startup founder’s biggest asset while launching a company…
While building a brand, business and social media presence takes repeated effort, dedication and continued online engagement…
Let’s get this out of the way up front: Working part-time while you’re bootstrapping your startup is ok…
One question high impact entrepreneurs often struggle with is how various members of the board of directors should be compensated…
At GiveForward, our users are the heart and soul of every decision we make…