It entails leveraging an unfortunate event to springboard your brand into the hearts and minds of your target audience.
I finally accepted my true nature and discovered the secret entrepreneurial advantages introversion offers. Yes, that’s right: introversion is actually an entrepreneurial advantage.
Hearing Paul Pagel talk, it’s easy to be momentarily transplanted from the loft-style chic of 8th Light’s River North offices to a remote, mountaintop dojo…
Make sure you’ve got a valid problem and an economically-viable solution, and then to test and refine that solution with users.
A good start-up brand must stand for something and reject other things to the point that they attract the attention of a polarized market
Do social entrepreneurs even care about making revenue and turning a profit?
A full video recap of his Keynote
As always, the show kicked off with a great keynote speaker, and the following pitches didn’t skip a beat.
What do you think of when you hear the term “UX?” Do you think wireframes and software interface design? It’s true having designers to translate marketing requests into visual representations for your developers is a competitive advantage, but user experience design is more than just visual. A Systematic Approach to Empathy In order to truly be…
“This is like you’re holding a loaded gun to my head and you’re promising that you won’t pull the trigger,” I said to one of our lead investors with regard to their financing agreement which penalized the company’s success at best and, at worst, sealed our fate. He reassured me that the investment group was…