If you truly want to discover whether your target market wants what you are looking to provide, you can’t just test to see if they ask for it, you must give them the experience of having your product and test to see if they want more.
…we face huge economic, social and environmental challenges that will require new business models, new ways of solving problems, and unprecedented cooperation…
It’s a warm summer night in Lincoln Park and Chicago is holding the first Moxie Awards.
noun: Force of character, determinations or nerve.
It entails leveraging an unfortunate event to springboard your brand into the hearts and minds of your target audience.
I finally accepted my true nature and discovered the secret entrepreneurial advantages introversion offers. Yes, that’s right: introversion is actually an entrepreneurial advantage.
Hearing Paul Pagel talk, it’s easy to be momentarily transplanted from the loft-style chic of 8th Light’s River North offices to a remote, mountaintop dojo…
Make sure you’ve got a valid problem and an economically-viable solution, and then to test and refine that solution with users.
A good start-up brand must stand for something and reject other things to the point that they attract the attention of a polarized market
Do social entrepreneurs even care about making revenue and turning a profit?
A full video recap of his Keynote