These advertising underdogs use computer intelligence to keep margins low and returns high

  As their name suggests, Programmatic Mechanics have shunned the all-rounder label in favor of perfecting their niche. They run programmatic advertising campaigns for companies and agencies that don’t want to handle this specialized type of marketing in-house, but still want all the benefits. In programmatic advertising, computers analyze data to determine where an ad…

‘You can be a billionaire from anything’: meet the quant who started a ping pong company

  Only about 10 percent of tech investments deliver what they promise. Robert Blackwell, Jr., founder of consulting firm Quant16, believes applying the principles of quantitative trading to these investments could solve that problem. Quant16 helps investors quantify the value of a business to make data-driven decisions on where to invest and how to measure…

This CEO Grew His Company to Become a $1.6 Billion Market Leader. Now He’s Written a Book on the Anatomy of Innovation

When Chuck Swoboda was hired at electronics manufacturer Cree in 1993, household light bulbs came mostly in two flavors: incandescent and fluorescent. The company had just gone public and generated just over $6 million in annual revenue.   But the product that would grow the company into a $1.6 billion global market leader –– the…

Attracting building tenants is challenging. Flamingo promises to help luxury high rise apartments stand out

The rising number of luxury apartment buildings is putting property managers under increasing pressure to entice new tenants — and to convince current ones to stay when their lease is up.  When round-the-clock doormen, a state-of-the-art fitness center and a residential lounge are seen as standard, how can property managers set their building apart? Jude…