This CEO Grew His Company to Become a $1.6 Billion Market Leader. Now He’s Written a Book on the Anatomy of Innovation
When Chuck Swoboda was hired at electronics manufacturer Cree in 1993, household light bulbs came mostly in two flavors: incandescent and fluorescent. The company had just gone public and generated just over $6 million in annual revenue. But the product that would grow the company into a $1.6 billion global market leader –– the…